AI Generated Portrait of red haired lady
AI Retouche of Palais de Longchamp, Marseille
AI Retouche of a road and house near Canterbury, England
AI Retouche of Londen Bridge over the Thems, England
AI Retouche of a street in the Medina of Tunis, Tunesia
AI Image generated for a commercial of the sheets.
AI Generated Image
AI Generated Image for a beauty commercial
AI Photoshop Retouche for a bikepacking trip illustration
AI Retouche of a photo of a dog, with the intention to create a Christmas Family card
AI Retouche of the backdrop for a bicyle brand
AI Retouche of the backdrop for a bicyle brand
AI Retouche - Christmas Decoration in Genua, Italy
AI Retouche of Pompeii and Vesuvius, Naples, Italy
AI Retouche of an existing photo of a little street in Palermo, Sicily, Italy
AI Photography (for commercial campaigns)
AI photography gives brands a new kind of freedom: you can build a campaign world that fits the concept exactly—without being limited by location, season, set build, or availability. On this page you’ll find visual examples of AI work within the Studio Deaup portfolio.
I work in three ways (and often combine them):
1) Full AI image creation (from scratch)
Perfect when you need a strong key visual fast, or when production would be complex or expensive in real life. Think: stylized product worlds, abstract concepts, cinematic scenes, campaign portraits, or a complete series of visuals in one consistent look & feel.
2) AI image editing (based on existing photography)
Already have a shoot (or an image bank) and want it to match the campaign concept better? I can adjust and rebuild elements with AI—while keeping the image believable and aligned with your brand.
Examples of edits:
✅ background replacement or extension (set extension)
✅ changing props, colors, materials, styling details
✅ adding atmosphere (light, weather, depth, texture)
✅ cleanup (removing distractions, imperfections, reflections)
✅ creating multiple variations from one hero image (formats, colors, seasonal versions)
3) Hybrid production: photograph first, then enhance with AI
For many brands this is the sweet spot: we shoot the product, model, or portrait for real (so identity, details, and realism are solid), and then use AI to build the world around it—faster, more flexible, and more scalable than traditional post-production alone.
What AI Photography can do for your campaign
Campaign deliverables & use-cases
🔶Key visuals for brand launches and (online/offline) advertising
🔶Social-first variations (multiple scenes, crops, backgrounds, messaging space)
🔶E-commerce upgrades (premium look, consistent background series, product storytelling)
🔶Seasonal or localized adaptations (same concept, different market/season)
🔶Concept exploration for creative direction (pre-production testing & mood visuals)
Typical assignments I take on
👉 Creating a hero image + a set of campaign variations
👉 Building a consistent visual series (6–30 images) for ads/social/web
👉 Transforming an existing shoot into a new art direction
👉 Developing multiple concepts for A/B testing (before you invest in a full production)
Working with AI — realistically (and responsibly)
AI is developing quickly, but it’s not “click and done.” The best results come from clear art direction, careful selection, and professional finishing.
What I always keep in mind:
🔶 Brand and product accuracy: packaging, logos, typography, and recognizable product details need extra control (sometimes this requires hybrid work or manual retouching).
🔶 Consistency: series work is possible, but it requires a tight workflow and extra attention to continuity.
🔶 Believability: hands, materials, reflections, and small details can still be tricky—so everything is checked and refined before delivery.
Usage and transparency: depending on the channel/market, you may want or need clarity about AI use. I’ll help you choose a practical approach.
How the process works
1. Brief & references (brand, goal, deliverables, must-haves)
2. Moodboard + visual direction
3. Concept creation (first round options)
4. Selection + refinement (polish, retouch, consistency)
5. Final delivery in the formats you need (web, socials, print-ready where applicable)
Let’s create campaign visuals that fit—without overproducing
If you’re planning a commercial campaign and you want visuals that feel premium, concept-driven, and on-brand (with the flexibility AI can offer), send me your brief or ideas. I’ll tell you honestly what’s best done in full AI, what’s smarter to shoot, and where a hybrid approach will give you the strongest result.
Contact: studiodeaup@marijeweterings.nl / WhatsApp +31 6 45 75 04 86